Most books need only a few months or a year to make their way from hardback to paperback. Releasing a paperback usually opens a whole new market for a book.
The softcover edition of The Purpose Driven Life is finally on sale this week – five years after the hardback was first published. Publishing industry insiders are watching closely, curious to see what happens with the paperback version of a hardback that has sold 30 million copies and stayed on the New York Times bestseller list more than three years.
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